How Pubflux collects, uses, and protects information.

About Pubflux

Pubflux is a mobile media and ad technology business focused on mobile performance, audience-driven advertising, and programmatic monetization. We work with publishers, app developers, and advertisers to support direct and programmatic campaigns across Android and iOS environments.

Pubflux has built in-house platforms that allow our operations teams to set up and manage direct and programmatic campaigns for advertisers, and to serve those campaigns across publisher applications. We also operate in-house performance marketing technology to support mobile attribution campaigns across our publisher network.

Cookies

Pubflux does not place cookies for ad delivery. Our publisher inventory is focused on in-app environments, which generally do not support cookies in the same way as the web.

Data Collected for Ad Serving

When Pubflux delivers an advertisement, we may receive certain technical information from publishers as part of an ad request. This may include:

• IP address
• Device identifiers
• User interactions with ads, such as clicks or video interactions
• User agent data, typically used to identify device type

We do not collect personal information such as your name, home address, email address, or phone number through ad serving activity alone.

Platform access may be provided to publishers and advertisers upon request. In those cases, we use an email address to create account credentials so users can access campaign reporting and related platform services.

The data we collect through ad serving is generally limited to technical information such as device identifiers and geolocation-related data. We do not create or sell audience segments intended to specifically target children under 16 years of age.

Data Collected for Lead Generation and Business Inquiries

To provide advertising services, respond to commercial inquiries, or administer an account, Pubflux may collect business contact information. If you choose not to provide certain details, some services or account-related actions may not be available.

The information we may collect includes:

• First and last name
• Business name
• Job title
• Business address
• Product or service-related information
• Phone or mobile number
• Email address
• Any other information you share when contacting us

When you register for our services, we may collect your email address and mobile number for account administration and added security. We may also use those details to confirm orders, bookings, profile changes, or account updates. In some cases, we may send notices about changes to our services, product updates, or offers that may be relevant to you.

Device Identifiers

Pubflux may use device identifiers such as IDFA or GAID/AAID to validate whether a requesting device belongs to an intended audience segment supplied by audience data partners.

Device identifiers may also be used for attribution validation. In those cases, they may be combined with system-generated identifiers such as click IDs to help confirm whether the same device interacted with an ad and later completed a post-click action, such as an app install.

How Data Is Used

Our platform may use data for the following purposes:

• Audience targeting: matching device identifiers provided by data partners to campaign targeting requirements
• Geo-targeting: using IP-based geographic data to determine relevant ad delivery
• Frequency capping: limiting how often a user is shown the same ad
• Relevant ad delivery: passing limited data signals to programmatic buyers so ads can be delivered more appropriately

Data Sharing

Pubflux may share limited technical information with partners in the following situations:

• Relevant ad delivery: certain data may be shared with programmatic buyers to help support ad relevance
• Mobile attribution: certain data may be shared with mobile measurement partners to validate click and install activity, and to help identify fraudulent clicks or installs

Data shared in these workflows is generally limited to technical information such as device identifiers and geolocation-related signals. Pubflux does not create or sell audience segments specifically intended to target children under 16 years of age.

GDPR and CCPA

According to our current operating policy, Pubflux does not deliver advertisements in response to requests originating from countries in the European Union or from California in the United States.

Contact Information

If you have any questions about this policy, you can contact us at: